Nollywood actor Fredrick Leonard becomes the first brand ambassador of Diamond Ark Lifestyle.
Diamond
Ark Lifestyle announced Ace nollywood actor Fredrick Leonard as its
first Nigeria brand ambassador as the actor marks his 2018 birthday.
Fredrick Leonard and the brand has released pictures from their first
photoshoot.
Diamond Ark Lifestyle is a
menswear fashion brand founded in 2011 by John Uche Jesus, Indian base
Nigeria fashion designer. He is a product of prestigious Jd Institute of
Fashion Technology India where he graduated as overall best student in
2011. A celebrated designer that has won several awards. The first
African designer to join Indian fashion industry, he made the list of
five designers that are redefining the fashion industry in India in
2016.
John Uche Jesus has always reiterated his vision of
building a fashion Ark, a luxury African brand that can compete
favourable in global market. Ever since 2011 Diamond Ark Lifestyle
ventured into fashion industry in India it has developed unique styles
of it's own, reflecting the founder's creativity in western garments,
ancient traditions of Indian and African craftsmanship in a contemporary
manner. His understanding of ancient designs and the innovative use of
traditional crafts has created a new classicism. The brand is known
mostly for outstanding creativity in western suits and shirts, indo
western suits and recently, Nigeria ethnic wears. Classic Fit
Tailoring, World class finishing, quality and distinctive use of luxury
& colorful fabrics, intricate embroideries and a gloriously rich
Indian, African and Western aesthetic are the trademarks of the brand.
It's the best destination for quality party suits and blazers.
Diamond
Ark Lifestyle does not wish to preach or dictate rather believes that
the clothes create the dialogue…..it is a brand for quality conscious
men who represent modern day fashionistas with mentality of fighting for
what they believe in , a sentiment which is relevant to both Africa and
the world.His signature is powerful and visible for the fearless
& the classic men who are ready to walk boldly. His silhouettes and
colors do not speak gender, but a take from every gender to create your
dream, dramatic and heroic re-appropriation of male presence through
female form always takes center stage in his design philosophy.
Feminine/masculine, hard/soft, defend/protect is the orientation for
Diamond Ark Lifestyle. John pays careful attention to detailing and
quality fabrics. Recently in New Delhi India John announced his
intention to relocate to Nigeria market and recreate his brand. The
brand has commenced local production in Nigeria.
WHAT THE FOUNDER WANTS TO ACHIEVE.
For the brand to become the predominant occasion-wear choice for contemporary luxury shoppers around the globe
To inspire his clients to have a revolution in thought that makes them aspire to be trend setters.
To become a leading brand in Africa and bequeath a legacy to the next generations of Diamond Ark Lifestyle.
