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    The music industry is about to experience more 'heat' following the release of the visuals for the fresh new single by reality TV star, Usman Umar aka SOJABOY to the delight of music fans and critics alike.

    Shot at an unnamed exotic beach by Stanz visuals, the three-minute-long new video features SOJABOY like never seen before as he expresses his desire and love for a ravishing video vixen in the fresh new visuals.

    Dressed in different clothings at various intervals in the breathtaking video, SOJABOY stops at nothing to serenade the apple of his eyes as a band of drummers and other casts later join him in the colourful video clip which also features rapper cum singer, Skales who made a guest appearance.

    Produced by DJ Dammy, the song "Fire" is a sexy dancehall tune with a modern Afrobeat influence while SOJABOY's lyrics reflects on the beauty of love as we hear him making reference to Mona Lisa which happens to be the best and most sung about work of art in the world.

    "If loving is a crime then jail me for life," SOJABOY said while reflecting on the essence of the new track.

    SOJABOY is also known for his smashing hit single, "I Love You" which wowed listeners and also made its debut on Season 4 of the reality TV show 90 Day Fiancé that he was cast on.

    The burgeoning musician was a star and equally became the talk of the town because of his controversial nature on TLC's international reality television show, 90 Day Fiancé.

    And with the amount of exposure garnered through it, the experience has elevated his star status to a whole new level with millions of telecast viewers, ultimately gaining him hundreds of thousands of new fans.


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